Sandra Wells

Truly, Madly, Deeply

The adverb modifies just about everything – verbs, other adverbs, adjectives, phrases and clauses. But, as Mark Twain said, “Adverbs are the tool of a lazy writer.”

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you are what you listen to
Elizabeth Burr

Music to My Ears

If the words you are writing are likely the same words of your competitors, how can you set yourself apart? Easy. Sound different.

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Kelvin Hart

The Case of CamelCase

Every sales rep knows there are numerous reasons we can lose a bid. One of the silliest is misspelling the client’s name. After all, it should be fairly easy to avoid, right? Just Google it. Well, not so fast.

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Megan Cieri

Writing for non-creatives

Humans are natural storytellers; the issue is many of us don’t think about nonfiction writing – emails, executive summaries, etc. – as storytelling simply because it doesn’t feature dragons or other exciting elements that we think make a good story.

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