March 1, 2021
Just as everyone wants to be in love, everyone wants to feel included. But have you ever stopped to think about how language can be used to promote (or hinder) inclusion?
There’s no better opportunity to talk about the importance of a solid executive summary opening than at the dawning of the new year.
We are less than one month away from the end of 2020. Can I get an amen? For the first time in December’s history, people
Every sales rep knows there are numerous reasons we can lose a bid. One of the silliest is misspelling the client’s name. After all, it should be fairly easy to avoid, right? Just Google it. Well, not so fast.
The last time you sat down to enjoy a fine glass of wine, did you give much thought as to what country or even continent
Hey! Let’s talk about the exclamation point!! You are overusing it!!!
Humans are natural storytellers; the issue is many of us don’t think about nonfiction writing – emails, executive summaries, etc. – as storytelling simply because it doesn’t feature dragons or other exciting elements that we think make a good story.
Whether you consider yourself a writer or not, whenever you are working on a proposal, you must understand that you are a storyteller. And, as they say, “Storytellers are in the transportation business.”
Let me make my point quickly: Shorter is better.
As a parent, there are things you say to your child that you never expected to utter in your lifetime, let alone to a human
By Bill Mars True story: I once spelled my name wrong in a byline for a story in my local newspaper. Well, that’s not entirely