Tag: modifier

Truly, Madly, Deeply

The adverb modifies just about everything – verbs, other adverbs, adjectives, phrases and clauses. But, as Mark Twain said, “Adverbs are the tool of a lazy writer.”

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you are what you listen to

Music to My Ears

If the words you are writing are likely the same words of your competitors, how can you set yourself apart? Easy. Sound different.

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Let’s talk about LOVE

Just as everyone wants to be in love, everyone wants to feel included. But have you ever stopped to think about how language can be used to promote (or hinder) inclusion?

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The Case of CamelCase

Every sales rep knows there are numerous reasons we can lose a bid. One of the silliest is misspelling the client’s name. After all, it should be fairly easy to avoid, right? Just Google it. Well, not so fast.

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