While it’s tempting to hide under the blankets and escape all the negative feelings, there’s a lot to be said about the power of empathy – especially as it relates to your writing.
If the words you are writing are likely the same words of your competitors, how can you set yourself apart? Easy. Sound different.
The comma is one of the most misunderstood punctuation marks. Many grew up with the notion that whenever you pause while reading a sentence, that
There’s no better opportunity to talk about the importance of a solid executive summary opening than at the dawning of the new year.
We are less than one month away from the end of 2020. Can I get an amen? For the first time in December’s history, people
Every sales rep knows there are numerous reasons we can lose a bid. One of the silliest is misspelling the client’s name. After all, it should be fairly easy to avoid, right? Just Google it. Well, not so fast.
The last time you sat down to enjoy a fine glass of wine, did you give much thought as to what country or even continent
Hey! Let’s talk about the exclamation point!! You are overusing it!!!
Humans are natural storytellers; the issue is many of us don’t think about nonfiction writing – emails, executive summaries, etc. – as storytelling simply because it doesn’t feature dragons or other exciting elements that we think make a good story.
Whether you consider yourself a writer or not, whenever you are working on a proposal, you must understand that you are a storyteller. And, as they say, “Storytellers are in the transportation business.”
Let me make my point quickly: Shorter is better.
