We said we’d be back if something important came up, and you won’t believe the unrelenting chaos that’s crippling our team – and in such a volatile climate!
Did I get your attention?
Writing like this – using content that distorts or exaggerates the truth – is commonplace these days, unfortunately. More and more, we’re bombarded by the media and clickbait tactics. On top of that, it’s election season, which brings out the dirtiest and most deceptive ploys to get our attention.
Political language and sensationalism are everywhere, but that doesn’t mean it’s good to use. Even with the best intentions, this way of writing can alienate and offend your readers – not to mention undermine your credibility.
So, because we all want to be better writers – using purposeful language and writing to be clear, effective and professional – and because we’ve noticed an uptick in some questionable content, we’re here to help. Let’s review some easy ways you can avoid the pitfalls of scare tactics, negative undertones and hyperbole.
Quick tips to improve
Here are a few examples we’ve seen recently and some suggestions to make your point without compromising your message.
Bad: “We support traditional family values.”
Better: “We value the role of families in our society.”
Takeaway: Avoid divisive or judgmental terms (never assume your client’s beliefs, values or preferences).
Bad: “In this volatile environment …”
Better: “With the economy and business culture constantly changing/evolving …”
Takeaway: Avoid exaggeration and scare tactics.
Bad: “Our services will revolutionize your business.”
Better: “We’ll take your XX services to the next level.”
Takeaway: Sensationalism can attract attention but at the cost of authenticity.
Bad: “Act now, before it’s too late.”
Better: “Don’t miss this opportunity, contact us today,” or “Make the most of this offer while it lasts; reach out right away.”
Takeaway: Absolutes can weaken trust in a business relationship. They can also sound threatening and negative to the reader.
The right tone, without the hype
Like setting the mood, your words are a vital component to connect to your reader. They can be a powerful tool or a devastating bomb. Avoid having a deal blow up in your face by writing with integrity.
Not only will your readers appreciate you more, but you’ll always come out on top. (See what I did there?)
We might not be posting every month, but we’re still here. Feel free to reach out if you have a writing question, need some editing help or just miss us terribly. We get it. We’re awesome.
